For several years now, many French celebrities have been using Vinted to clear out their wardrobes. This approach may seem trivial, but it raises concrete questions: the seller’s tax status, the boundary between personal resale and commercial activity, and the choice of platform. The phenomenon goes beyond mere fashion gestures.
Personal resale or commercial activity: the legal framework on Vinted
Before looking at names, it is essential to understand what Vinted allows. The platform distinguishes between two statuses: the private seller, who is parting with previously worn clothing, and the Pro seller, who is the only one authorized to conduct commercial sales. A celebrity liquidating their personal wardrobe remains, in theory, within the private seller framework.
The distinction becomes tricky when the volume of sales increases. In 2026, tax authorities are paying closer attention to profiles showing signs of recurring buying and reselling. The main risk is reclassification as undeclared commercial activity. For a public figure, whose transactions are visible to thousands of followers, the exposure is greater than for an anonymous seller.
A number of stars reselling on Vinted thus operate in a gray area: they sell pieces from their own wardrobe, sometimes received through partnerships, without it formally constituting buying and reselling. As long as the sale remains occasional and concerns personal goods, the legal framework poses no difficulties.
French celebrities on Vinted: who sells what
Among the most publicized names, Iris Mittenaere has opened the doors of her wardrobe on the platform. The former Miss France and Miss Universe has offered personal pieces, attracting the attention of fashion media.
On the TF1 side, several well-known faces have participated in occasional operations. Jenifer and other personalities from the channel have put clothing up for sale on Vinted in a charitable context, with profits being donated to associations. This type of initiative blurs the line between a classic wardrobe clear-out and a solidarity communication operation.
The common point of these approaches: none of these personalities maintain an active Vinted account on a daily basis. Sales are grouped, event-based, and often promoted on social media to increase visibility within a few days.
What these accounts really offer
The items for sale range from a designer coat worn once to accessible brand basics. The prices vary significantly depending on the seller’s notoriety and the condition of the clothing. Unlike fashion influencer accounts that regularly update their Vinted profile, French celebrities prefer flash sales.
- Designer pieces worn at media events, resold at a fraction of the new price
- Clothing received as part of partnerships with brands, the resale of which sometimes raises contractual questions
- Everyday items (jeans, sweaters, accessories) sold at prices close to the standard Vinted market
Vinted, donation, or private sale: how stars decide
Not all personalities choose Vinted. Some prefer private sales organized by specialized companies, where sorting, logistics, and pricing are delegated. Others opt for direct donations to associations, without going through a commercial platform.
The choice of Vinted responds to a logic of visibility as much as practicality. The platform has millions of active users in France, ensuring immediate audience reach. For a charitable operation, this exposure amplifies the message. For a personal sale, it accelerates transactions.
The downside is the management of shipping and potential disputes. Recent articles report an increase in disputes from sellers on Vinted, with buyers opening claims after receipt. For a celebrity, a public dispute can quickly become a media topic.
The weight of image in the choice of platform
Selling on Vinted sends a different signal than selling at an auction house. The platform remains associated with accessible second-hand goods and anti-waste gestures. For a personality concerned about their responsible image, this is an argument. For another who owns haute couture pieces valued at several thousand euros, Vinted is not always the appropriate channel.
Second-hand and anti-fast fashion law: a favorable context for selling celebrities
The French law of 2026 targeting ultra-fast fashion has reinforced the distinction between fast fashion and second-hand. Platforms for individuals like Vinted are explicitly excluded from the scope of this text. Selling a previously worn garment does not fall under the textile overproduction that the law seeks to curb.
This legal framework offers celebrities an additional form of legitimacy. Reselling their clothing on Vinted fits into a circular fashion discourse that the legislation indirectly encourages.
- The anti-fast fashion law does not penalize the resale of second-hand clothing between individuals
- Platforms like Vinted benefit from an enhanced image of a virtuous circuit against overproduction
- Celebrities who publicly resell participate, willingly or not, in promoting second-hand
The trend is not about to fade. As the second-hand market gains regulatory visibility, public figures participating in it benefit from a double effect: revaluing dormant pieces and <strong associating their image with more sustainable textile consumption. The only limit remains the volume: beyond a certain number of sales, the tax authorities could reclassify the activity, celebrity or not.
